Gearset
Tasked with designing a landing page for decision-makers, showcasing Gearset's growth, credibility, DevOps benefits, and ROI, along with creating a hero graphic for the page and its adaptation for a social media ad.
2024
Year
2 Weeks
Duration
Work
Category
Figma
Stack
Problem
Decision-makers in larger organizations are often unaware of Gearset and the benefits of DevOps practices, despite being key players in the purchasing process. Their unfamiliarity with the platform and its impact on operational efficiency, cost savings, and reliability can slow down the decision-making process.
Solution
Create a visually engaging, easy-to-understand landing page that: 1. Highlights Gearset’s rapid growth and credibility, showcasing adoption by major companies. 2. Demonstrates the value of adopting DevOps through real-world stats, soundbites, and success stories. 3. Emphasizes ROI with compelling quotes from satisfied customers who have saved time and money using Gearset. 4. Utilizes a clear, organized layout with strong visuals and a compelling hero graphic to engage decision-makers quickly.
Gearset Features
DevOps Platform Section
Get Started Section
Integration Section
Gearset Customer Support Section
A landing page was designed for decision-makers to position Gearset as a transformative Salesforce DevOps tool, highlighting growth, credibility, and ROI.
My process included research, user-centered design, and visual storytelling, incorporating Gearset’s branding and feedback for iterative refinement. Key features include a bold hero graphic, growth milestones, client logos, DevOps benefits, and ROI testimonials.
The design ensures efficient navigation, clear messaging, and engagement, with scalable assets for web and social media. The outcome is a compelling, clean page that builds confidence in Gearset’s adoption while addressing decision-makers’ key concerns.
